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About Us >> Our Ethics & Principles

Our Ethics & Principles

Standard of conduct

We conduct our operations with honesty, integrity and transparency, and with respect for the human rights and interests of our employees and customers. We shall similarly respect the legitimate interests of those with whom we have relationships.


Obeying the law

Paraiba Gems and our employees are required to comply with the laws and regulations of the countries in which we operate.



Paraiba Gems is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company. We will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. We are committed to safe and healthy working conditions for all employees. We will not use any form of forced, compulsory or child labour. We are committed to working with employees to develop and enhance each individual’s skills and capabilities. We respect the dignity of the individual and the right of employees to freedom of association. We will maintain good communications with employees through company based information and consultation procedures.



Our success depends on the success of our customers. Paraiba Gems is committed to providing products and services which consistently offer value in terms of price and quality. Products and services will be accurately and properly labelled and communicated.


We ensure we can benefit our clients by combining the highest global standards of business with excellence of service and by maintaining the quality and high scale of product and service, which will consistently exceed their expectations. We believe in earning the enduring goodwill of consumers and users of our products and services.



Paraiba Gems believes in vigorous yet fair competition and supports the development of appropriate competition laws. Our company and employees will conduct their operations in accordance with the principles of fair competition and all applicable regulations.



Our strength comes from our ’one firm’ approach and our partnership ethos. They underpin our ability to deliver excellent client service by providing right product, at right time, at right price, all the time and create a working environment where talented people can succeed. We are ambitious for our clients and ourselves but we understand the importance of making a positive impact on the community at large.



We seek to promote the public good in our activities. To the best of our ability, we provide truthful and accurate communications. We also dedicate ourselves to conciseness, clarity, coherence, and creativity, striving to meet the needs of those who use our products and services. We alert our clients when we believe that material is ambiguous. We attribute authorship of material and ideas only to those who make an original and substantive contribution. We strongly believe in honesty and transparency.



We endeavor to produce excellence in our products and service. We negotiate realistic agreements with clients on schedules, cost, and deliverables during project planning. Then we strive to fulfill our obligations in a timely, responsible manner.

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